Purina Felix, Pro-Plan, Beta & Cat Chow What is it? A range of eCommerce websites for Purina's European brands. What did I do? I was the sole designer responsible for creating the entire collection of retail platforms for Felix, Pro-Plan, Beta & Cat Chow, Go-Cat and Gourmet. Reflect each brand's unique identity and user base in the design, content, user journeys and visual appearance. NEXT PROJECT BBC News
