ITVStudios.com is ITV's business-to-business website containing hundreds of thousands of hours of TV shows and movies.
Buyers worldwide use the site to discover and purchase the rights to air or stream content on TV and video-on-demand platforms.
What did I do?
My team and I had 12 weeks to conduct and deliver the research, prototyping, user testing, interaction and visual design required for the project. While clearly articulating our design hypothesis to key C-level stakeholders at ITV.
What was the outcome?
ITV launched with an entirely new product focused on the improved organisation of content, built around buyers' search criteria, genre preferences and buying process.
Resulting in a 27% increase in program views, a doubling of daily visitors and a 500% increase in programs catalogue dwell time, helping ITV Studios achieve a 23% rise in revenue.
